My Little Gym Coupon

Need advice for ailing business?

I own a small gym that has been failing the last year due to a slow economy post hurricanes. I have little money to market although I do advertise, flyers,etc. I feel I have exhausted those methods (although I continue them). I am also present at every sporting event, fun runs, etc and offer coupons, etc. I have cut operating expenses, reduced staff hours, stopped my fax line and generally trimmed everywhere that did not affect the members’ actual gym experience. My newest idea is to post up a letter to the current members (who are very loyal, there are just too few of them) “Save your gym” and explaining the situation and asking them to bring in one new member each or bring back old members. Do you think this is a bad idea to let them know how bad it really is? I don’t want them to jump ship and lose confidence in the gym’s effectiveness. I would like advice from anyone who may have been in a similar situation. thank you!

Dear friend, try joining your local chamber of commerce, also go and speak to your local SBA and explain your problem.You should find some sound advice and help there.

Also visit all the businesses in you area and offer a discount on membership, talk to people and network.
Ask yourself what as changed recently to cause your membership to drop? could it be a new gym in the area?

Hang on in there and fight,fight, fight your way back up.

best of luck.